Domain Authority abbreviated as DA is a metric created by the American company MOZ, which simulates the Google algorithm. Their number ranges from 0 to 100 and you can check it via Open Site Explorer Tool.
Why should I worry about the Domain Authority?
Firstly, it is a quality indicator that analyzes links, volume of visits and other aspects that demonstrate the relevance of your domain. Generally, sites that have better rankings have the DA higher than that of their competitors.
Another important thing is to have a healthy DA is a proof that the content of your website and is well linked both internally and externally.
How do I increase the authority of my domain?
Separated here are some tips for you to improve DA of your projects, initiating a more consistent basis in the search for better rankings.
Check the Onpage SEO
It is essential that your Onpage SEO techniques are correctly applied on the website. Friendly urls, alt the images, semantic HTML and other factors are must for any SEO campaign.
Having quality content is essential. A blog is always the first idea. Even so, the static content on your own website can be a good gateway. Always make changes in the text of your site. Test conversion, visits, calls to action. Remember that content is just what Google search, logo, minor text changes can bring many results.
Leave your Social Friendly Website
Here is a great thing: leave your site Socia Frendly, or rather shareable. When you have relevant content, the sharing buttons are genuine calls to actions for your site. We have this desire to communicate and contribute to the legal information that comes to us all the time. Therefore, configure correctly the OpenGraph metatags and Twittercard, and strategically position the buttons so readers can replicate the pages of your site.
Internal linking is one of the most important ways to improve the authority of your domain. Second only to the quality backlinks that your site may have. When you create a good internal linking, you distribute the authority of other links (Page athority) and consequently improves the page in question.
Building and maintaining backlinks
The link building continues to be an important factor in any SEO strategy, one that is being increasingly monitored by Google. In ancient times, have links was an easy thing, it was enough to register in relevant directories and review sites that was all right. Today, times have changed and this technique has become a heavy blackhat.
Build quality links requires smart practices rather than SPAM. Ideally you have relevant links and is remembered (linked) sites by proving his authority. Do not go into details of how to do link building because it is wide.
Identify bad links pointing to your site and remove them. If you can not, you can use the Google tool for denial of linkages, to disavow Links Tools .
Last tip: be patient! Like everything in SEO and Digital Marketing, the changes do not occur overnight. It takes a while to build authority.