The researched data by many research companies indicate that the QR Code has not landed at all in Europe or the United States. Its use is not as widespread as other technologies & still there is some ignorance on their use and application in the field of advertising and digital marketing. Many companies continue to opt for use with the aim of providing an image of modernity to the user and try to create a fun experience for the receiver of the message.
Technical characteristics of the QR Code
We know you can use the QR code successfully in global marketing campaigns but what is it really? What are its characteristics?
The QR Code (Quick Response Code) is a system of storing information in a bar code that can represent two-dimensional images of three-dimensional shape.
It is a standard that can represent up to 4,296 alphanumeric characters, is an open-source and allows anyone to use them, because they have not yet had the patent rights to this technology.
Applying QR Code in Advertising
Being a technology that works similar to the classic bar code and, at first glance, is nothing more than a series of unknown squares around the world, it isn’t advisable to make a campaign based solely on QR codes.
It is useful and effective in a global advertising campaign for support to create interaction, but also need to know what these codes are and try to really capture the interest of the user. To be successful it is best to assume that not all users know what it is.
Another important point is to be able to adapt to all types of smartphones, making the QR accessible to all devices and potential readers. It better be legible & spectacular.
One of the best apps that can give the QR code is that the user has access to an online store where you can buy and share via social networks as you like. For one, the brand can increase the number of sales and the customer’s becomes ambassador of our brand.
One of the best examples can be seen in a campaign of Tesco brand in South Korea. They sets out a virtual grocery shelves in underground stations & outer panels of the train along with 2D Products & QR Codes to snap, making it a great shopping experience for users.
This was one of the most innovative and successful campaigns at that time.
<img src="http://www.vijaywebsolutions.com/wp-content/uploads/2014/11/QR-Code-Business-Card.jpg" alt="QR Code Business Card" height="377">
QR Code on business cards is one of the best ways to promote your business. Added to classical information that can be seen in the document may take the user to access the Linkedin profile or personal blog in which to see and learn more about the subject.
The QR code to help patients
Beyond using the QR code for advertising purposes, as mentioned throughout this post, it may also be used for purely charitable and help patients. In this case, patients can be offered with pendants, badges, wristbands having QR code on it containing useful information about health, in case of an emergency.