The most used social networks in each country have varied significantly over time.
Among the recent studies made by various companies, there is a significant discrepancy with respect to the most popular social media websites worldwide.
It is natural that we found Facebook leading the list in all studies, but the differences start right from the 2nd position. While some studies suggest Twitter as a social network that follows, others have put Google+ right after Facebook.
It is noted that Facebook, created in 2004, is already the leading social network in many countries since 2007. India only was one of the countries with the slowest penetrations.
Some of the factors that underlie the discrepancies between the studies are those most valued by them, such as the number of users who visited the site last month (considered active) or the number of pages viewed.
In order to understand these differences we present the 15 most popular social networks, according to two studies.
According to eBizMBA whose information is based on the Alexa site in February 2013, the 15 most popular social networks were:
Considering the studies of GlobalWebIndex the most popular are:
- Qzone (China)
- Sina Weibo (China)
- Tencent (China)
- Youku (China)
- Todou (China)
- RenRen (China)
- Tecent Weibo (China)
- 51.com (China)
A very important finding in the latter study is that in the 15 most popular social nets are 8 Chinese.
Among the social networks that link higher growth studies also vary greatly. Some of the identified social networks as being those with the highest growth are being placed as.
- Tecent Weibo
- Sina Weibo
One of the points where the various studies are unanimous is that indicate that the current and future trend will be to wildly increase that international and thematic social networks begin to have.
The themes or niches, social networks are characterized by offering much more functionality focused on the communities in which they engage, face to offering generalist social networks.