Being a good writer is sometimes not enough to capture the reader’s attention. Digital writing is characterized as direct and simple. If you want to get a writing style suitable for web 3.0, improve readability for user, that means highlighting the most important data and well structured text. The Bold and Italic font style help us with this task.
But beware, using bold on a website should not exceed 5-7% of the total density of our content. You can use bold in single secondary keywords and phrases. We may use underline, in exceptional cases, if the sentence is short and important.
We must pay attention to the bolded, because doing bad we can lower positions compared to other websites that perform well its work. When use italics is for large jobs such as books, magazines. Do not use italics in short works such as essays, articles, chapters, etc. When we consult a chapter in an entire book, which is in italics is the title.
Why Should We Use Italics & Bold?
In a text when we need to emphasize a phrase, is the main use of italics and to mark the words which are not proper names, have no use. We use in newsrooms or when you write a blog, use few sometimes, because those changes our view & distract the reader. Generally, copywriters use them in:
- Texts Bold or <strong> used to give more importance to the fragment of text. And its common use is to extract some information from a paragraph.
- Texts In italics or <em> is used when we want to emphasize a phrase if it is not very important, or you can read it in a different tone of voice.
How to include bold and italics in my texts?
Not all text editors allow us to add bold italics. To enter bold italics should be used with HTML tags. A label must always surround text. The label must open and close, always with the text or word you want to morph. In this example, we would open bold <b> and would close </b>. We can combine multiple formats, different labels. For example, if we want the text bold and italic this piece of text:
<b> <i> The text is written in bold italics </i> </b>. Now if we combine, we must look to close the tag order, the innermost to the outermost.
Now, I suggest different HTML formatting which can be inserted in our texts:
There are 2 labels that make the text becomes bold. And if you use any of these is indifferent. In this first <b> and the other is the <strong>. Here’s an example:
This word will put in <b> bold </b> and other <strong> also </strong> Both words are in bold.
Let’s write a text in italics use the <i> (and close with the </i>). Another option is to use the <em>. As performed in bold, is indifferent to use either.
Come up with a simple example:
This word will put in <i> italic </i> and one <em> too </em> This word put in italics and other alike.